Brand identity design
I create complete visual identities for companies, startups and professionals: not just a logo, but a system of marks, colours and rules that makes your brand recognisable everywhere.
Why it matters
Brand identity is how your brand shows up: logo, colours, typefaces, imagery, tone. When these elements speak the same language, people recognise you before they read your name, and they trust you more.
I start from strategy: who you are, who you speak to, what makes you different. Shapes come after. The result is an identity that works on a label and on a website, at an international event and in a social post.
What you get
Every project is tailored: these are the most common items, which we choose together based on what you need.
A study of the market, competitors and audience to find where the brand can stand out.
Primary mark plus horizontal, stacked and mono versions, and a symbol for small spaces.
Primary and secondary colours with codes for print and digital (CMYK, RGB, HEX, Pantone).
Typefaces for headlines and text, with rules for using them consistently.
Patterns, icons, photography and illustration style that complete the visual language.
A guide with every usage rule, ready to hand to suppliers, agencies and collaborators.
It’s right for you if…
- Startups and new businesses that need a professional image from day one
- Companies with a dated image, or one that is inconsistent across channels
- Brands entering a new market or launching a new product
- Professionals who want to stand out from competitors
You work directly with me, from the first meeting to the final files.
Projects for brands such as ThoughtSpot, HP, F1H2O, Aquabike and Santa Ana Gin.
Every visual choice has a reason, and you receive everything ready to use.
How I work
A meeting to understand goals, audience, values and budget.
Market and competitor analysis, a moodboard of visual references.
2–3 creative routes to discuss and choose together.
The chosen route becomes a full system, applied to your touchpoints.
Organised final files and a brand book with guidelines.
Frequently asked questions
What is the difference between a logo and a brand identity?
The logo is the mark that identifies you; the brand identity is the whole visual system it belongs to: colours, typefaces, style and usage rules. I’ve also written about it on the blog.
How much does a brand identity cost?
It depends on how many elements you need and how many touchpoints it must cover. After a first meeting I send a clear quote with each item listed.
How long does it take?
Timing depends on the project’s complexity and the rounds of feedback. We set it together in the brief, with a date for each stage.
Can I refresh my brand without changing everything?
Yes. Often a refresh is enough: we keep what people already recognise and update the rest.
You might also need
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Explore the service →Have a project in mind?
Tell me what you need and I will reply with a tailored proposal and a clear quote.